Fractional CMO

Growth and profitability.

That’s the name of the game and what most CEOs spend their time on. Creating growth requires quickly evolving your go-to-market (GTM) functions. Capabilities must stay ahead of your growth ambitions. Your foundation needs to expand quickly to support growth.

Few high-growth companies have the depth of expertise and experience needed to accelerate growth in their current GTM team.

And they don’t always have the time for their team to grow into these capabilities on their own.

What’s the answer?

A Fractional Chief Marketing Officer

Engage a seasoned marketing executive on a part-time basis, delivering the same expertise and strategic direction as a full-time CMO. This service is ideal for companies looking to reset their strategy, integrate acquisitions, or scale their marketing efforts and need advanced expertise without the commitment and expense of a full-time hire. Leverage the expertise you need rather than settling for less.

Benefits include:

  • Faster Revenue Growth: Accelerate your business growth with expert strategic direction and execution.
  • Cost Efficiency: Focused investment aligned with your business strategy and goals, maximizing ROI.
  • Immediate Impact: Direct and immediate improvements in marketing performance and brand awareness.
  • Objective Perspective: Deep expertise in crafting scalable marketing strategies and transforming market positioning. Fresh insights and unbiased strategies derived from data and industry trends.
  • Agility: Respond to market shifts, ensuring your company remains competitive and innovative.
  • Broad Expertise: Access to a wealth of experience across various industries and marketing disciplines. We bring over 25 years of expertise across marketing, sales, customer success, and partnerships. 

CMO Foundation

CMO Scale

CMO Advisor

Build or reset your go-to-market strategy aligned to deliver on your company’s goals.

50% to 75% of a full-time CMO

  • Brand strategy and activation
  • Demand generation strategy
  • Sales enablement
  • Mar-tech assessment and strategy
  • Resource planning
  • Agency and vendor selection and management 

Accelerate your results with an aligned, efficient, optimized go-to-market function.

33% to 50% of a full-time CMO

  • Brand evolution
  • Demand generation scale and efficiency
  • Sales enablement at scale
  • Expand employee team
  • Agency and vendor optimization 

Executive mentor for your marketing or go-to-market leader so they grow with your company.

Monthly retainer, up to 10 hours/month

  • Strategy support
  • Leadership coaching
  • Communications coaching
  • Connection to a network of peers

 

Read our latest article on trends in Fractional Chief Marketing Officer leverage.

Stop the CMO Revolving Door and Drive Growth with a Fractional Leader